However, the McDonald's commercial was quite successful, and most people didn't notice anything wrong with I'm loving it This is a sign that people's ideas about stative verbs are changing Young people especially use stative verbs in the continuousMcDonald's has now become commonplace as a goto for late night food (especially with the launch of an allday breakfast menu last year) But in the 80s, the company needed a way to bring peopleIn November 08, McDonald's introduced new packaging, eliminating the previous design stated above (except for the Philippines and a few countries, where the previous design is used in tandem with newer packaging and in Fiji, where the previous design is still current) with new, inspirational messages, the i'm lovin it slogan (appearing only once on most packages) Brand Promises Are You Consistently Delivering Yours Persona Design I'm lovin it mcdonald's meaning